Revert_upcycle from Vertiver on Vimeo.
Vertiver proudly announces the launch of our upcycled product line, reVERT— products crafted entirely from discarded outdoor signs. As champions of ecological and social responsibility AND as a creative agency that designs outdoor campaigns which must be printed on less-than-environmentally-friendly materials, we have developed reVERT: a cradle to cradle model that diverts PVC-based flex material away from landfills and transforms them into everyday objects. reVERT is the first CRADLE TO CRADLE advertising model that we know of. Vertiver conceptualized and designed the campaign then took responsibility for reclaiming all printed material at the end of the campaign, bringing it back to our studio and designing a series of products from the materials. Buy reVERT products and help us shift the industry while it creates a truly sustainable solution to the problem i.e printing on NON-PVC based materials…
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