Last year we visited Cuba and inspiration struck! Exquisite vintage cars, decadent architecture, sweetest people, incredible salsa and of course outdoor signage. As brand folk and storytellers we are fascinated with the use of mass media for communications. In Cuba outdoor media is used very effectively by the Govt. to communicate with the masses. The messages are aesthetically beautiful, bold and ubiquitous. Ultimately the success of any brand project lies in a story being told clearly, repeatedly and attractively 🙂 Below are some of the signs we photographed around Havana. Enjoy!
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