In 2015 Vertiver created a national outdoor print campaign and realized the grave irony of using PVC-based non biodegradable flex for a message on environmental conservation! So we made sure that all the vinyl/ Flex from the campaign was brought back to our creative studio where we set about repurposing it into upcycled products. After making a few products including bags, lamps, laptop covers and trying to market them for sale, we realized that the challenge of using the enormous amount of Flex that is disposed versus the low demand that exists for its upcycled products was too huge for us to handle as a small agency....




There is NO WAY to recycle Flex, it MUST be upcycled. Our primary research through interviews with Flex manufacturers, display providers, recyclers in Delhi helped us validate our assumption that the problem of flex disposal is BIGGER THAN WE THOUGHT. Although informal upcycling channels exist, the bulk of Flex used, ends up in landfills and adds to a massive toxic pile up.

This is why we created reVert: our response to the Flex Disposal problem.



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