Vertiver Strategy

Design

Overview

Design is a term that is used loosely across products and processes in various disciplines. At Vertiver, design is a process, a thought process and an outcome. We design to turn otherwise boring content into engaging visual content, we design ads, we design films, we design experiences, we design apps and websites and we apply design thinking for problem solving. So for us 'design' is a language we apply to the problems of enviornmental and social issues to construct 'designed' stories and narratives that engage people into them. We are all designers at Vertiver and there is no doubt we need to 'design' ourselves out of the mess that we have created in the planet.

Design Projects

vertiver project pawalgarh

Pawalgarh

What we did?

Pawalgarh is a logo we are extremely proud of having created. Charged with developing an identity for a newly opened wildlife reserve in the famous Corbitt national park in India, we turned to hindi. Recognizing the need for instilling pride of place and pride of culture into national monuments and parks in India, we developed a logo in hindi. We used the letters as ‘tree trunks’ and sometimes in the shape of animals to depict the dependencies between wildlife and forest ecosystems. We were able to convince our client to use the logo over other “english” variations that we had also developed. Thankfully we had an inspired client who appreciated our unique approach and officially launched the logo as the identity of the wildlife reserve.

What we did?

Pawalgarh is a logo we are extremely proud of having created. Charged with developing an identity for a newly opened wildlife reserve in the famous Corbitt national park in India, we turned to hindi. Recognizing the need for instilling pride of place and pride of culture into national monuments and parks in India, we developed a logo in hindi. We used the letters as ‘tree trunks’ and sometimes in the shape of animals to depict the dependencies between wildlife and forest ecosystems. We were able to convince our client to use the logo over other “english” variations that we had also developed. Thankfully we had an inspired client who appreciated our unique approach and officially launched the logo as the identity of the wildlife reserve.