Vertiver Strategy

Design

Overview

Design is a term that is used loosely across products and processes in various disciplines. At Vertiver, design is a process, a thought process and an outcome. We design to turn otherwise boring content into engaging visual content, we design ads, we design films, we design experiences, we design apps and websites and we apply design thinking for problem solving. So for us 'design' is a language we apply to the problems of enviornmental and social issues to construct 'designed' stories and narratives that engage people into them. We are all designers at Vertiver and there is no doubt we need to 'design' ourselves out of the mess that we have created in the planet.

Design Projects

Delhi Tree Map

Overview

At the request of MOEFCC, Vertiver partnered with IORA Ecological to develop a first-of- a-kind map of trees in Delhi. The Delhi Tree Map was launched by MOEFCC Minister Prakash Javdekar at the International day of Forests, 2015 in New Delhi

What we did?

The Delhi Tree Map exemplifies our work with connecting design thinking with ecology Vertiver worked closely with IORA Ecological to create the Tree Map. IORA’s team conducted the research of 59 key species of trees in Delhi with the support of MOEFCC and provided the LAT/LOG details of each tree to us. Vertiver’s team designed the map locating each tree to its geographical position and photographing each tree. We designed the Tree Map into a fold out that is easy to carry so that it can serve tourists or visitors willing to tour the city to connect with the key species or with teachers leading their students through a treewalk. The process of creating the map can be read in this article which appeared upon the launch of the map in Indian Express- http://indianexpress.com/article/cities/delhi/hardlook- delhi-landmark- tree-map- know-your- trees-capitals-green-folk- get-their- very-own- map/

What we did?

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It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum